Heal Stick Campaign

Brief

Using the RAW Brand Heal Stick, create a campaign that would work in a magazine in a consistent repetitious way.

Research

A quick visit to the downtown Alexandria Storefront, I visited with the owner Dr. Haabala, as I am familiar with her products and practice.

Concept

Having used the Heal stick for a few years I keep one with me at all times. To me it’s essential, and given the time-frame of Covid it was fitting for a slogan.

MEDIUM/TECHNIQUE

  • Photographs of the Heal stick in the applicable environments.
  • Canon Rebel, and iPhone camera.
  • Adobe Photoshop to retouch, and create a clean background.
  • Photoshop to outline and mask the product to use in composition.
  • Adobe InDesign to pull together my own copy and visuals to create the final design.
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