Ketch Adventure

Brief

Create a picture window ad using a sailboat and the brand of your choice.

Research

A specific type of sailboat called a “Ketch” is a two-mast sailboat similar to a Yawl. I discovered Burgess, a yatch sailing company that provides unique sailing experiences.

Concept

Once I read the word “Ketch” the puns started! I wanted o convey how it feels to sail, so “Ketch the adventure” became the verbal driving force to the design. I chose to place the word adventure inside the sail to “push” the design further.

MEDIUM/TECHNIQUE

  • Pencil: sketch
  • Adobe Illustrator: outlines, effects, varied line types, fills, gradients, and opacities.
  • Adobe InDesign: formatting and text
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